1
00:00:07,465 --> 00:00:09,050
My name is Julia Fontes
2
00:00:09,050 --> 00:00:10,969
I am a visual artist and designer
3
00:00:10,969 --> 00:00:12,637
and I was invited by Ipanema
4
00:00:12,637 --> 00:00:13,930
to develop the illustration
5
00:00:13,930 --> 00:00:14,848
of the global campaign
6
00:00:14,848 --> 00:00:15,682
next year.
7
00:00:15,682 --> 00:00:17,350
The intention of this briefing,
8
00:00:17,350 --> 00:00:19,269
is to portray Rio de Janeiro,
9
00:00:19,269 --> 00:00:20,687
taking its vivacity,
10
00:00:20,687 --> 00:00:23,023
its colors, its aesthetics, right?!
11
00:00:23,023 --> 00:00:24,649
This high energy of joy,
12
00:00:24,649 --> 00:00:25,692
of good living.
13
00:00:25,692 --> 00:00:28,695
So I brought the vegetation here
14
00:00:29,195 --> 00:00:31,031
well of the Atlantic Forest,
15
00:00:31,031 --> 00:00:32,407
heliconias,
16
00:00:32,407 --> 00:00:35,201
the orchids, the banana trees
17
00:00:35,201 --> 00:00:36,828
because there is nothing more tropical
18
00:00:36,828 --> 00:00:39,080
than them, right?
19
00:00:39,080 --> 00:00:41,541
My concept this time was no
20
00:00:41,541 --> 00:00:42,834
just look at the sea,
21
00:00:42,834 --> 00:00:44,169
to the beaches
22
00:00:44,169 --> 00:00:45,587
That are always so good
23
00:00:45,587 --> 00:00:47,630
portrayed. All moments.
24
00:00:47,630 --> 00:00:48,465
But many times
25
00:00:48,465 --> 00:00:49,883
we forget that it pulses in the middle
26
00:00:49,883 --> 00:00:50,925
the Atlantic Forest.
27
00:00:50,925 --> 00:00:51,760
My proposal
28
00:00:51,760 --> 00:00:53,511
was to bring that green back
29
00:00:53,511 --> 00:00:55,055
at the center of this narrative.
30
00:00:55,055 --> 00:00:56,514
And I went to study its forms,
31
00:00:56,514 --> 00:00:57,515
its textures,
32
00:00:57,515 --> 00:00:58,850
your flowers,
33
00:00:58,850 --> 00:00:59,726
the leaves
34
00:00:59,726 --> 00:01:01,269
and the aesthetics of these leaves.
35
00:01:01,269 --> 00:01:02,812
The composition of these leaves
36
00:01:02,812 --> 00:01:03,980
also brings the Morro
37
00:01:03,980 --> 00:01:04,981
Dois Irmãos
38
00:01:04,981 --> 00:01:07,233
and the Ipanema Sidewalk,
39
00:01:07,233 --> 00:01:07,901
that was an element
40
00:01:07,901 --> 00:01:09,110
that could not be missed.
41
00:01:09,110 --> 00:01:09,986
And that we created
42
00:01:09,986 --> 00:01:11,071
a tropical bouquet
43
00:01:11,071 --> 00:01:12,530
even to take Brazil
44
00:01:12,530 --> 00:01:13,615
out...
45
00:01:13,615 --> 00:01:14,532
My goal was
46
00:01:14,532 --> 00:01:15,575
create an explosion
47
00:01:15,575 --> 00:01:17,786
of color, of life, of Brazilianness,
48
00:01:17,786 --> 00:01:18,870
something to celebrate
49
00:01:18,870 --> 00:01:20,997
the vibe of the Ipanema Sandal
50
00:01:20,997 --> 00:01:22,624
with the soul of Rio de Janeiro.
Browsing: Grendene/Image/GLOBAL_KEY_VISUAL_IPANEMA/VÍDEO DESENVOLVIMENTO/JF_Desenvolvimentos Ipanema ENGLISH.srt
🔙 Feljebb lépés